The premise seems terrific: two friends run a video store, all the tapes get erased, and they re-enact the movies themselves. The director, Michel Gondry (Not a Jew) gave us the terrific Eternal Sunshine of the Spotless Mind. So, when the DVD was discovered on a Blockbuster shelf, it seemed like a worthy rental. Especially since I had a free rental coupon.
Oh sure, the movie re-enactments have their share of funny moments. The problem is... those re-enactments take all of 5 minutes of a 2-hour film. (It might have been less than two hours. I lost track. It was THAT putrid.)
What makes up the other 1:55? Something about urban revival and dead jazz musicians. Mos Def (Not a Jew) "acting" by talking to his shoes. A horribly, horribly miscast Mia Farrow (Not a Jew). Honestly, when the best thing about a movie is a half-interested Jack Black, that says A LOT.
I tried to stay with it. I couldn't. Perhaps at the end there is some kind of a payoff... But I will never know.
Be Kind Rewind? How about Be Kind Eject.
JONJ Rating: ½ / 5.