Perhaps we should move the JONJ Headquarters to Pittsburgh. We documented earlier this year how much our website benefited from the Steelers run to the Super Bowl because of Not-a-Jew-but-people-can't-help-but-wonder Ben Roethlisberger. Now, with the Penguins making the Stanley Cup finals, we're getting a sizable bump on Possibly-a-Jew-and-people-can't-help-but-wonder Evgeni Malkin. It's not exactly Roethlisberger territory (this is hockey, not football), but... we'll take it.
Not that we're rooting for the Penguins. But we'll take a 7-game series, with a couple of Malkin hat-tricks...
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