Not only is there huge signage on the side, but also on the back, on the cabin, and on the front.
Turns out that the truck is from a shipping company Sam Kholi Transport, whose website says the following:
Our main focus at Sam Kholi transport is To present to the world that Jesus Christ is lord not a swear word.
If you notice on our trailers you will see the name of Jesus Christ. Our heart yearns for the world to know that Jesus Christ is our Lord and Savior. Hollywood has portrayed a different image, an image that portrays Jesus Christ as trash as a bad word. The Most Holy, the Most Majestic created our Lord and Savior Jesus Christ, and our mission is to use trucking to spread the word to America and God willing all the way to England.
I'm glad with their main focus is not delivery of goods (bibles? holy water? community wafers?) safe and on time, but rather spreading the gospel.
Five minutes after seeing the truck, I was almost ran off the road by a psycho SUV. My first thought? "Jesus f@#$ing Christ". Now I wonder if that would have been my first thought if I hadn't seen that truck...